Marketing rather than science At its inception in the United Kingdom in 2005, Blue Monday or the saddest day of the year was presented as the result of a very serious equation. The choice of this date was indeed justified by a kind of 'mathematical formula' taking into account various factors su ...
"Made in France" (for which 45% of the product's added value must result from operations carried out in France, including research and development and marketing). In the toy section, it is better to turn to products bearing the Origine France Garantie label, but they are rare! Indeed, this label re ...
the cooking time of a frozen dish or the assembly tutorial of a piece of kit furniture). This symbol also allows brands to direct the customer to marketing campaigns using different digital media. In addition to its marketing value, it has the added benefit of facilitating product tracking and i ...
ms of perfumery and abolished the boundary between men's and women's fragrances. At the time, he launched the concept of unisex perfume with a strong marketing push, and his creation quickly became the brand's best-seller. CK One is one of the best-selling perfumes in the world. Today, CK One is rec ...
too expensive, you can opt for petits-suisses or classic quarks, as they effectively contribute to your daily protein intake. Is skyr a scam? Brands marketing skyr in France justify the high cost of this product due to its longer straining time and the quantity of milk required for its production. ...
ay, from January to March, some 8 million bouquets are sent from the Côte d'Azur all over the world. Ephemeral like all flowers, the mimosa owes its marketing to a particular technique, the forcing. This process consists in placing the plant in a closed room by maintaining a temperature of 25°C ...
gious festival celebrated matrons (married women and mothers) on March 1st, during the Matronalia. Choose a gift carefully! Even if some denounce the "marketing" aspect of Mother's Day every year, it remains that mothers are generally sensitive to the attentions of their little cherubs, however smal ...
sounds) are assembled. It is only at the end of these stages that the film can be distributed and broadcast: the distributors are responsible for marketing the film and advertising it through posters, television interviews... This stage ends with the theatrical release. The development The Fir ...
icially launched and registered. This operation brings together 7 hortillons and aims to gather the productions of these market gardeners to ensure good marketing to loyal buyers. Why visit the hortillonnages? Natural environment where land and water meet, the hortillonnages of Amiens are particular ...
more feminist than it seems. 5- She is a character in tune with her time. 6- She embarks on a career in cinema. For several months now, an intense marketing campaign accompanied by a wave of pink color has been announcing the release of Greta Gerwig's Barbie movie. This feature film, to be disco ...
on animals' on the packaging of a beauty product, don't be fooled! This does not mean that other brands test on animals... It is simply a bogus marketing argument, which provides no additional guarantee to the consumer. This mention has no interest since it simply means that the product com ...
nation for minors aged 2 to 18. In Cuba, children receive one of two serums developed by the country, but which have not received WHO approval for marketing abroad. In the United States, vaccination of children began on November 8. Of the 28 million children involved, more than 10% have alread ...
of the cooperative type. Or in a chain of franchisees like Accor, Kyriad or Balladin. Joining a chain can be reassuring because of the power of the marketing network and the reputation, but the majority of hotels do not belong to a chain and have their own clientele. How can I get advice on buy ...
, fear, joy, seriousness, confidence or benevolence: all the emotions sought and aroused must be the result of a medium or long-term strategy. Video marketing obeys the laws of all other communication media. We don't talk to "the housewife under 50" as we do to the teenager who loves video games. ...
in exchange. Existing for many years but made popular thanks to the internet, many websites or mobile applications offer cashback. Cashback is a marketing technique consisting of discounts offered online at partner merchants, via affiliation. This discount (iGraal...) is applied after the purc ...
n to 10,000. They also point out that the 10,000 steps per day recommendation has no real scientific basis, as it would have been popularized by a marketing campaign carried out in the mid 1960s for a Japanese pedometer! How much should you walk each day? Even though the 10,000 steps per day re ...
s and bars perfect substitutes for alcoholic beverages. All of these drinks taste very similar to the original beverage and are sold with a lot of marketing, for example in the form of festive boxes and really bluffing nolo packs. Beverages that are not without their faults If you must avoid ...
ning of the 20th century... without success. We had to wait for the New Zealand fruit, 5 times bigger than the kiwis growing in the wild, and great marketing campaigns for this fruit from the antipodes to be democratized in France. Today, it is so successful in France that it is even cultivate ...
documentary La Face cachée des emojis, the choice of these small drawings is far from neutral and their selection is sometimes the subject of a real marketing battle! Some choices even have political implications, for example when China got the Tibetan flag off our keyboards. Even if their sele ...
n of your farm. Like in real life, you must not only choose what you plant but also your working methods and the people you hire. You must manage the marketing of your production and the promotion of your company, while dealing with unforeseen weather, economic, or administrative events. Will you ...
