Beauty Gummies: The Trend Decoded In 5 Questions.

Dietary supplements in the form of chewable gummy candies are the new trend in pharmacies and drugstores. Despite appearances, these increasingly popular products are not candies! We offer to decipher the beauty gummies trend in 5 questions.

"What is the concept?"

They have the shape of a candy, the color of a candy, the taste of a candy but they are not candies! I am of course talking about dietary supplements sold in the form of gummy bears or gummies...

These products, which are multiplying in pharmacies and drugstores, attract attention with their appetizing colors and flavors. But be careful: don't be fooled by appearances!

These gummies are not sweets, but a new form of dietary supplements that promise to help us better follow our treatments. They contain not only flavors, gelatin, and a sweetening ingredient but also minerals such as magnesium, vitamins, and plant extracts to remedy any deficiencies.

Where does this trend come from?

Dietary supplements in the form of chewable gummies come from the United States and have become popular with us in just a few years. Beauty gummies as well as vitamin gummies for energy or those based on melatonin for sleep are experiencing explosive success. According to the National Union of Dietary Supplements (Synadiet), their sales have increased by 131% in pharmacies alone during 2021. Their success is such that all laboratories specialized in dietary supplements have adopted this new galenic. Alongside big names in this sector such as Biocyte, Florence Nature, or Arkopharma, new brands have even emerged such as Mium Lab or Lashilé Beauty. Even the beauty giant Sephora has jumped on board by offering several types of dietary supplements with specific benefits: cherry-flavored energy gummies, apple-flavored skin detox gummies, raspberry-flavored skin glow gummies, and mango-flavored hair gummies!

"What are the advantages of these gums?"

With their gelled texture, beauty gummies are easier to swallow than capsules, for example, which can attract a new clientele who were previously put off by dietary supplements. Another advantage is that they can be taken anywhere, even when water is not available.

Their attractive shapes and fruity flavors make them even enjoyable to eat, makes the treatment much easier to follow for the elderly and everyone else. Let he or she who has ever bought a bottle of dietary supplements and never finished it throw the first capsule ;-)

In addition to being practical and fun, these gummies have the same virtues as a classic product. In the field of cosmetics, for example, there are gummies for skin, nail and hair beauty, as well as for facilitating tanning and maintaining weight.

"What are the disadvantages of these erasers?"

Like traditional dietary supplements, gummies do not claim to cure a pathology but can relieve certain symptoms such as mild sleep disorders, difficult digestion, or a slight decrease in energy.

Initially criticized for their composition and sugar content, these products have been modified to meet consumer demands. There are now sugar-free versions with sweeteners and vegan gummies made from vegetable gelatin rather than animal gelatin.

The main risk with this new form of supplement is the risk of overdosing on vitamins and minerals. It is important to be careful not to confuse this type of product with candy, which can lead you to exceed the recommended dose (generally two gummies per day maximum for a sugar content of less than 5 g in total).

5- How to use gummies properly?

The golden rule with beauty or other gummies is to consider them as classic dietary supplements. As these products are not candies, some precautions should be taken.

When buying, read the composition carefully, especially if you need to monitor your sugar intake! Prefer French laboratories and recognized brands.

Do not give these gums to children under 15, unless the product has been specifically designed for children and adolescents. If you are pregnant, ask your doctor for approval before starting a treatment.

In any case, follow the indicated dose on the bottle and do not continue the treatment for more than one month without medical advice.

Avoid also following several treatments at the same time (for example, to strengthen nails and prepare for tanning) in order to limit any risk of vitamin and mineral overdose.