K-beauty Or Korean Beauty: The Trend Of The Moment
It's hard to escape the K-beauty phenomenon! Even if you don't know it, a lot of innovative products like the BB cream for the face or the powdered oil with a dry touch for the body come from Korea. True beauty addicts, Korean women are at the forefront of cosmetics and skincare that are both refined and high-tech. We invite you to discover the fascinating and complex world of Korean beauty.
Goal of perfect skin
Korean women have a cult-like devotion to the perfect skin and are willing to spend a lot of time and money to display a flawless complexion.
They spend an average of one to one and a half hours, morning and night, taking care of their skin. They don't hesitate to apply up to twelve products one after the other, in a complex ritual called layering. All with the sole purpose of having a perfect, fresh and rested complexion.
In the land of Matin-Calme, an adage states that 'there are no ugly women, only lazy women'. And indeed, simple facial care is a lot of work there! The daily cleaning of the face is elevated to the rank of art and is transmitted from mothers to daughters from the age of 6 years...
Innovations galore
Building on this tradition, South Korea has become the world's #1 Cosmetics country: it's where women are said to be the prettiest in the world, cosmetic surgery clinics are the most cutting-edge and skincare and makeup manufacturers are the most inventive.
The cradle of new cosmetic trends, the Land of the Morning Calm combines high technology and ancient knowledge.
Thanks to these two assets, Korean beauty products have quickly conquered Japanese, American and even French women, sometimes without their knowledge!
Indeed, in the Cosmetics department, most of the unavoidable successes of these last years come from Korea, for example:
=> the BB cream that cares for the skin and the complexion
=> the blurring agents (blur)
=> cloth masks soaked in water
=> cushions of small sponges soaked in foundation
Products that have everything to please
K-beauty has many arguments to convince us Westerners, even if we spend less time in the bathroom than Korean women!
Korean beauty products have indeed the following advantages:
=> to be innovative, with new textures and presentations
=> to be very concentrated and therefore effective
=> they are formulated with natural ingredients from traditional medicine such as ginseng (which activates microcirculation), bamboo (moisturizing) or lotus (antioxidant and brightening)
=> to feature very kawai (cute) girly packaging, as Japanese women say
If layering doesn't tempt you, due to lack of time, know that the new Korean beauty-inspired products are multifunctional and simplify our lives.
From now on, it is therefore possible to improve the quality of our skin in a few gestures.
How to follow the trend?
If you want to take inspiration from these distant rituals to better care for your skin, remember the following basic tips:
=> never skip the makeup removal step
=> you must cleanse your skin morning AND night
=> on this occasion, you should take the time to massage yourself to firm up the oval of your face
To put a korean touch in your beauty rituals, you can also adopt authentic Korean beauty products.
The French-Korean brand Erborian was founded in 2007 to introduce some K-beauty gestures. It is the one that introduced the first BB cream in France in 2009.
Today, many blogs are dedicated to Korean beauty. They present products and relay the latest trends, for example the Jung Magazine: https://jungmagazine.com/tendances/
Finally, Korean products have also been popularized in France by Sephora (see the page below). There you can discover a preview of 'made in Korea' brands such as Tony Moly, which is very popular in Korea.
