It's Worth It: A Clever Consumer Magazine Hosted By Faustine Bollaert
Since November 18, 2023, Faustine Bollaert, the host of "Ça commence aujourd'hui" on France 2, invites you to join her on Saturday late afternoon for a new show called "Ça vaut le coup." In response to inflation, this brand-new program aims to provide tips and smart shopping advice.
A consumer magazine with a light-hearted tone.
The rise in prices and the decline in the purchasing power of the French are very topical issues. With the new magazine "Ça vaut le coup," airing Saturdays at 5:05 PM since November 18, 2023, France 2 has opted to tackle these issues in a much lighter tone.
Indeed, it is a 60-minute consumer magazine that offers a myriad of tips in an informative and entertaining manner.
France 2 has also banked on the likeability of one of its most popular hosts to deliver these serious tips in a cheerful way. They have entrusted Faustine Bollaert, the host of "Ça commence aujourd'hui," with the helm of this consumer segment. Her mission: to help viewers consume smarter and avoid pitfalls.
A group of involved columnists.
To achieve these goals and allow viewers to spend less while living better, Faustine Bollaert can rely on the good deals from a cheerful team of columnists:
• Brigitte Dreyfuss is an expert in marketing.
• Margot Cirou specializes in social media and ecology.
• Christopher Faleyras is a consumer journalist.
• Jean-Philippe Doux is a journalist expert in good deals and bad deals.
These personalities with diverse profiles belong to different generations. They come from all corners of France and even Belgium to investigate, share their own experiences, and deliver rants and raves.
These columnists, who do not hesitate to get personally involved and to draw on their experience, are one of the strengths of this magazine. They bring to the show "Ça vaut le coup" a great closeness with the viewers.
The latter can even ask questions and share their own finds or disappointments... Much like in "Ça commence aujourd’hui," the concerns and testimonials of the viewers are at the heart of this new program.
A different theme each week.
In the first issue aired on Saturday, November 18, the columnists of "Ça vaut le coup" focused on interior decoration. In the following weeks, they will address other themes such as bread, healthy eating, animals, and of course, Christmas festivities!
By choosing a different theme each week, the show aims to grasp all aspects of everyday life.
Despite its light tone, simple and relatable to the viewer, this program is nonetheless packed with good tips and clever advice to save money. As prices increase or at least do not decrease, this kind of initiative is more useful than ever.
There is no doubt that viewers will be tuning in, in a context where any idea is welcome to give a boost to one's purchasing power…
