Sports: Netflix Launches Sports Coaching With Nike
If you've decided to get back into sports at the beginning of the year, your Netflix subscription will help you! The platform known for broadcasting exclusive series launches into sports coaching by allowing its subscribers to access the Nike Training Club for free. Explanations.
Netflix expands its offer
Is this an attempt to justify raising the subscription price? For some time now, the Netflix platform has been adding new strings to its bow and new content for its subscribers.
After Triviaverse the interactive quiz and general knowledge game that allows you to play in front of your TV in solo or in duo, the Californian platform is launching for the first time in sports coaching Véronique and Davina style!
A sports training developed by Nike
If resuming regular physical activity is one of your New Year's resolutions, your Netflix subscription will help.
Since December 30, 2022, this subscription actually allows free access to Nike Training Club a set of sports training programs developed by the comma-shaped brand...
These workouts were originally created by the American equipment manufacturer for its own coaching app.
An offer to be expanded
This new offer from the Netflix platform is really good news for Sunday sportsmen who prefer to work out without leaving home.
On the Nike Training Club, athletes of all levels will find :
- fitness exercises of varying intensity
- cardio exercises
- muscle strengthening
- yoga sessions
When it launches on Netflix, the catalog includes 5 programs representing 46 classes and 30 hours of physical activity in total. It should then be completed during the year 2023 to reach a total of 90 classes.
A coach in your living room
Thanks to the Netflix platform and the Nike Training Club, you have no more excuses not to get back to the gym!
The workouts are proposed in 10 different languages, in the 190 countries where the Netflix platform is present.
These classes are designed to be taken at home and generally require no special equipment. Their content is Nike-certified and it's all delivered without commercial interruptions. What more could you ask for?
More and more diverse content
With this novelty, Netflix makes its first steps in the world of sports coaching. But the Californian platform especially aims to rival with Youtube. Like its competitor, it wants to address all audiences and offer a wide variety of content that meets various expectations.
It had already initiated this diversification by offering in 2021 a meditation program with the application Headspace and a series on tidying up with Marie Kondo the star in this field.
In the highly competitive video streaming market, you have to expand and continuously renew yourself to not lose subscribers. Netflix has understood this well and was no doubt inspired by the great popularity of fitness and yoga videos on YouTube for this partnership with Nike.
In line with YouTube, other major platforms like Amazon Prime and Apple TV have taken over a genre that has been somewhat neglected by TV channels that were nevertheless pioneers in this field with the show Gym Tonic on Antenne 2 as early as 1982!
The offer is vast so there are no more excuses that hold: you have the embarrassment of choice to move without leaving your living room!
